Eduka System
Background
I was a UI designer for this project in ideating early concepts, running design sprints, translating from UX design [from user-flow until low-fidelity] to high-fidelity design, and delivering final assets for engineers. I worked with multiple cross-functional teams that included my fellow designer product, 2 product managers, and 6 engineers.
Core problem
After some research, our product team find out that users didn’t exactly know what Eduka System could offer for them.
We’ve heard from our users that the old landing page is stressful due to an extraneous and unprioritized overload of information, and mostly the old design is outdated.
Our product team also wants to improve the design and inform the users about our new features, including the simulation tryout and also giving them interaction while visiting our landing page.
Target Users
Background
Name: Tiara
Age: 16
Role: High school student
Location: Bandung
Character: Solidary
Top Goals
Get high score on school exams and tests
Get highest score among her peers
Understand topics that are currently discussed in school
Familiarize herself with various type of questions based on her teachers’
Pain Points
No time for study, her time is spent mostly on doing her assignments
Getting distracted when she is actually studying
Less motivated to study because she can’t track her peers’ progress and don’t feel the urge to study
Hard to find affordable and accessible relevant questions
The Process ✍🏻
So, with ideas for a redesign in mind, I began ideating with my team. We wanted to engage the user right away with a quick call to action and an attention-simulation tryout. We also wanted to immediately highlight the main features that Eduka System provided. We wanted to organize the landing page in a hierarchical yet simple way, prioritizing information that would be important for users. Here are some initial information architecture and low-fidelity design of what we envisioned for the redesign:
Goals ✍🏻
User Goals
Our ultimate goal is to give users access to a tryout simulation experience through our landing page and giving them a non-boring experience by bringing a healthy competitive spirit into our products, we create products that enhance user skills and also make learning an enjoyable experience.
Business Goals
In doing our business, we put everyone that comes in contact with us first. By empathize with their pain points and challenges, we act accordingly to provide them the resources they need. This is also to ensure, that every decisions we make create an everlasting impacts toward them.
Design Principles
Extensibility
Our solution should be scalable and extensible for future Fulfillment models and use cases.
Compelling
Batches that are within users ability should be attractive.
Speed
Users should be empowered to make a fast decision with as little information as possible.
Limit Regret
Our solution should maximize confidence and minimize cancellations.
